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380 lines
16 KiB
380 lines
16 KiB
<?
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/**
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* Добавление событий контрибуции для FP Pixel
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* только на боевом сайте АЕ
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*/
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if ($site_env->site_mode == 'production' && $site_env->site_region == 'ae') {
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// Проверка на тестовый режим для метрик
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// TO_DO: дуюлирует логику is_gp_test_mode в wp-content/themes/cosmopet/global-functions/multisite-functions.php
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function is_gp_test_mode()
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{
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if (isset($_GET['gp-test']) && $_GET['gp-test'] == '1') {
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return true;
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}
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if (is_user_logged_in() && current_user_can('administrator')) {
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return true;
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}
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return false;
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}
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add_action('wp_footer', 'add_facebook_pixel_events');
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function add_facebook_pixel_events()
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{
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if (is_gp_test_mode())
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return;
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global $product;
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// 1. ViewContent
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if (is_product() && $product && $product->get_price() > 0) {
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?>
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<script>
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document.addEventListener('DOMContentLoaded', function() {
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fbq('track', 'ViewContent', {
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content_ids: ['<?php echo $product->get_id(); ?>'],
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content_type: 'product',
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value: <?php echo $product->get_price(); ?>,
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currency: '<?php echo get_woocommerce_currency(); ?>'
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});
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});
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</script>
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<?php
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}
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// 2. InitiateCheckout
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if (is_checkout() && !is_wc_endpoint_url('order-received') && WC()->cart && WC()->cart->get_cart_contents_count() > 0) {
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?>
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<script>
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document.addEventListener('DOMContentLoaded', function() {
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fbq('track', 'InitiateCheckout');
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});
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</script>
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<?php
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}
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// 3. AddToCart
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if (is_product() || is_shop() || is_cart()) {
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?>
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<script>
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document.addEventListener('DOMContentLoaded', function() {
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jQuery(function($) {
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$(document.body).on('added_to_cart', function(event, fragments, cart_hash, $button) {
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var productId = $button.data('product_id') || '';
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var quantity = $button.data('quantity') || 1;
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var productName = $button.data('product_sku') ||
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$button.closest('.product').find('.woocommerce-loop-product__title').text().trim() || 'Unknown';
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var priceElement = $button.closest('.product').find('.price .amount').text().replace(/[^0-9.]/g, '') || '0.00';
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var currency = '<?php echo get_woocommerce_currency(); ?>';
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fbq('track', 'AddToCart', {
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content_ids: [productId],
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content_type: 'product',
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value: parseFloat(priceElement) * quantity,
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currency: currency
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});
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window.dataLayer = window.dataLayer || [];
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window.dataLayer.push({
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'event': 'add_to_cart',
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'ecommerce': {
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'currency': currency,
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'value': parseFloat(priceElement) * quantity,
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'items': [{
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'item_id': productId,
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'item_name': productName,
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'price': parseFloat(priceElement),
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'quantity': quantity
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}]
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}
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});
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});
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});
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});
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</script>
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<?php
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}
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// 4. AddPaymentInfo
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if (is_checkout() && !is_wc_endpoint_url('order-received') && WC()->cart && WC()->cart->get_cart_contents_count() > 0) {
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$currency = get_woocommerce_currency();
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$cart_total = WC()->cart->get_total('edit');
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?>
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<script>
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document.addEventListener('DOMContentLoaded', function() {
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fbq('track', 'AddPaymentInfo', {
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value: <?php echo $cart_total; ?>,
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currency: '<?php echo $currency; ?>'
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});
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window.dataLayer = window.dataLayer || [];
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window.dataLayer.push({
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'event': 'add_payment_info',
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'ecommerce': {
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'currency': '<?php echo $currency; ?>',
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'value': <?php echo $cart_total; ?>
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}
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});
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});
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</script>
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<?php
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}
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// 5. Purchase
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if (is_wc_endpoint_url('order-received')) {
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$order_id = absint(get_query_var('order-received'));
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if (!$order_id)
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return;
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$order = wc_get_order($order_id);
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if (!$order || ($order->get_status() !== 'processing' && $order->get_status() !== 'completed'))
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return;
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$items = [];
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foreach ($order->get_items() as $item) {
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$product = $item->get_product();
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$items[] = [
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'item_id' => $product->get_id(),
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'item_name' => $product->get_name(),
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'price' => $product->get_price(),
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'quantity' => $item->get_quantity()
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];
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}
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?>
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<script>
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document.addEventListener('DOMContentLoaded', function() {
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fbq('track', 'Purchase', {
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value: <?php echo $order->get_total(); ?>,
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currency: '<?php echo $order->get_currency(); ?>',
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content_ids: [<?php echo implode(',', array_column($items, 'item_id')); ?>],
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content_type: 'product'
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});
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window.dataLayer = window.dataLayer || [];
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window.dataLayer.push({
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'event': 'purchase',
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'ecommerce': {
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'currency': '<?php echo $order->get_currency(); ?>',
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'value': <?php echo $order->get_total(); ?>,
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'items': <?php echo json_encode($items); ?>
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}
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});
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});
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</script>
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<?php
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}
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}
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add_action('woocommerce_thankyou', 'send_purchase_to_metrika');
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function send_purchase_to_metrika($order_id)
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{
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if (is_gp_test_mode())
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return;
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if (!$order_id)
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return;
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$order = wc_get_order($order_id);
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if ($order->get_status() !== 'processing' && $order->get_status() !== 'completed')
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return;
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$items = [];
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foreach ($order->get_items() as $item) {
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$product = $item->get_product();
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$items[] = [
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'id' => $product->get_id(),
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'name' => $product->get_name(),
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'price' => $product->get_price(),
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'quantity' => $item->get_quantity()
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];
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}
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$currency = $order->get_currency();
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?>
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<script>
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window.dataLayer = window.dataLayer || [];
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dataLayer.push({
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'ecommerce': {
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'purchase': {
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'actionField': {
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'id': '<?php echo $order_id; ?>',
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'revenue': '<?php echo $order->get_total(); ?>',
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'currency': '<?php echo $currency; ?>'
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},
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'products': <?php echo json_encode($items); ?>
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}
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}
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});
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yaCounter96481053.reachGoal('purchase', {
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'order_id': '<?php echo $order_id; ?>',
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'order_price': '<?php echo $order->get_total(); ?>',
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'currency': '<?php echo $currency; ?>',
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'items': <?php echo json_encode($items); ?>
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});
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fbq('track', 'Purchase', {
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value: <?php echo $order->get_total(); ?>,
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currency: '<?php echo $currency; ?>',
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content_ids: [<?php echo implode(',', array_column($items, 'id')); ?>],
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content_type: 'product'
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});
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</script>
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<?php
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}
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}
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// Функция событий Meta Pixel
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add_action('wp_head', function () {
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global $site_env;
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$show_pixel = false;
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// Для продакшена
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if ($site_env->site_mode === 'production' && $site_env->site_region === 'ae') {
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$show_pixel = true;
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}
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// Для тестовых стендов AE
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if ($site_env->site_mode === 'develope' && $site_env->site_region === 'ae') {
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$show_pixel = true;
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}
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// Дополнительные проверки
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$skip_tracking = false;
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// Исключаем админов
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if (current_user_can('administrator')) {
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$skip_tracking = true;
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}
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// Исключаем gp-test режим
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if ($site_env->is_gp_test_mode) {
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$skip_tracking = true;
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}
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// Исключаем если есть параметр gp-test=1 в URL
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if (isset($_GET['gp-test']) && $_GET['gp-test'] == '1') {
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$skip_tracking = true;
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}
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if ($show_pixel && !$skip_tracking) {
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$context = [
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'currency' => get_woocommerce_currency(),
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];
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// Определяем тип страницы и подготавливаем данные
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if (is_product()) {
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// Страница товара - ViewContent
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global $product;
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if ($product && $product instanceof WC_Product) {
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$context['pixel_event_type'] = 'ViewContent';
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$context['product'] = [
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'id' => $product->get_id(),
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'name' => $product->get_name(),
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'price' => floatval($product->get_price()),
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'sku' => $product->get_sku(),
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'category' => wp_get_post_terms($product->get_id(), 'product_cat', ['fields' => 'names'])[0] ?? '',
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];
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}
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} elseif (is_checkout() && !is_order_received_page()) {
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// Страница чекаута - InitiateCheckout
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$context['pixel_event_type'] = 'InitiateCheckout';
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if (WC()->cart && !WC()->cart->is_empty()) {
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$context['cart_total'] = floatval(WC()->cart->get_total('edit'));
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$context['cart_items'] = [];
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$context['content_ids'] = [];
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foreach (WC()->cart->get_cart() as $cart_item) {
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$product = $cart_item['data'];
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if ($product && $product instanceof WC_Product) {
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$item_data = [
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'item_id' => $product->get_id(),
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'item_name' => $product->get_name(),
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'price' => floatval($product->get_price()),
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'quantity' => intval($cart_item['quantity']),
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'category' => wp_get_post_terms($product->get_id(), 'product_cat', ['fields' => 'names'])[0] ?? '',
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];
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$context['cart_items'][] = $item_data;
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$context['content_ids'][] = $product->get_id();
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}
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}
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}
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} elseif (is_order_received_page()) {
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// Страница благодарности - Purchase
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$order_id = get_query_var('order-received');
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if ($order_id) {
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$order = wc_get_order($order_id);
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if ($order && $order instanceof WC_Order) {
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$context['pixel_event_type'] = 'Purchase';
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$order_items = [];
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$content_ids = [];
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foreach ($order->get_items() as $item) {
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if ($item instanceof WC_Order_Item_Product) {
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$product = $item->get_product();
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if ($product && $product instanceof WC_Product) {
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$order_items[] = [
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'item_id' => $product->get_id(),
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'item_name' => $product->get_name(),
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'price' => floatval($item->get_total() / $item->get_quantity()),
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'quantity' => intval($item->get_quantity()),
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'category' => wp_get_post_terms($product->get_id(), 'product_cat', ['fields' => 'names'])[0] ?? '',
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];
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$content_ids[] = $product->get_id();
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}
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}
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}
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$context['order'] = [
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'id' => $order->get_id(),
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'total' => floatval($order->get_total()),
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'currency' => $order->get_currency(),
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'items' => $order_items,
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'content_ids' => $content_ids,
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'order_key' => $order->get_order_key(),
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];
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}
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}
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} else {
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// Все остальные страницы - PageView + подготовка для AddToCart
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$context['pixel_event_type'] = 'PageView';
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$context['enable_addtocart'] = true; // Включаем обработчик AddToCart
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// Дополнительные данные для PageView
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global $wp_query;
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$context['page_data'] = [
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'page_title' => wp_get_document_title(),
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'page_url' => home_url(add_query_arg(array(), $wp_query->request)),
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'page_type' => get_page_type(),
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];
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}
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// Рендерим шаблон
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\Timber\Timber::render('templates/head-pixel-functions.twig', $context);
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}
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});
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function get_page_type()
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{
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if (is_home() || is_front_page()) {
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return 'home';
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} elseif (is_shop()) {
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return 'shop';
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} elseif (is_product_category()) {
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return 'category';
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} elseif (is_product_tag()) {
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return 'tag';
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} elseif (is_search()) {
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return 'search';
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} elseif (is_cart()) {
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return 'cart';
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} elseif (is_account_page()) {
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return 'account';
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} else {
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return 'other';
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}
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}
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