diff --git a/wp-content/themes/hantico/functions.php b/wp-content/themes/hantico/functions.php
index 30205d0..7fb0801 100644
--- a/wp-content/themes/hantico/functions.php
+++ b/wp-content/themes/hantico/functions.php
@@ -374,3 +374,4 @@ require_once get_template_directory() . '/inc/ajax.php';
 require_once get_template_directory() . '/inc/menu.php';
 require_once get_template_directory() . '/inc/breadcrumbs.php';
 require_once get_template_directory() . '/inc/article-urls.php';
+require_once get_template_directory() . '/inc/schema.php';
diff --git a/wp-content/themes/hantico/inc/schema.php b/wp-content/themes/hantico/inc/schema.php
new file mode 100644
index 0000000..ebab475
--- /dev/null
+++ b/wp-content/themes/hantico/inc/schema.php
@@ -0,0 +1,234 @@
+<?php
+
+function hantico_schema_is_blog() {
+	return is_page('blog') || is_page_template('templates/template-blog.php');
+}
+
+function hantico_schema_enabled() {
+	return !is_404() && !is_preview() && !is_feed()
+		&& (hantico_schema_is_blog() || is_singular('article'));
+}
+
+// Общая выборка для HTML и JSON-LD. На странице сейчас выводится первая
+// порция; дальнейшие порции загружаются AJAX, без отдельного URL пагинации.
+function hantico_blog_query($featured = false) {
+	static $queries = [];
+	$key = $featured ? 'featured' : 'list';
+	if (!isset($queries[$key])) {
+		$category = !$featured && isset($_GET['category']) && is_string($_GET['category'])
+			? sanitize_title(wp_unslash($_GET['category'])) : '';
+		$queries[$key] = new WP_Query([
+			'post_type' => 'article',
+			'posts_per_page' => $featured ? 6 : 12,
+			'orderby' => 'date',
+			'order' => 'DESC',
+			'tax_query' => hantico_blog_tax_query(hantico_blog_section(), $category),
+		]);
+	}
+	return $queries[$key];
+}
+
+function hantico_schema_url() {
+	if (is_singular('article')) {
+		return get_permalink(get_queried_object_id());
+	}
+	$section = hantico_blog_section();
+	$url = home_url(user_trailingslashit('/' . ($section && $section !== 'general' ? 'blog-' . $section : 'blog')));
+	return $section === 'general' ? add_query_arg('section', 'general', $url) : $url;
+}
+
+function hantico_schema_text($text) {
+	return trim(html_entity_decode(wp_strip_all_tags((string) $text), ENT_QUOTES | ENT_HTML5, 'UTF-8'));
+}
+
+function hantico_schema_section_name($section) {
+	$term = $section ? get_term_by('slug', $section, 'article_chapter') : false;
+	return $term && !is_wp_error($term) ? $term->name : get_the_title(get_queried_object_id());
+}
+
+// Yoast хранит прежний permalink в индексе: корректируем только вывод,
+// не меняя настройки плагина или сохранённые SEO-поля.
+add_filter('wpseo_canonical', function ($url) {
+	return hantico_schema_enabled() ? hantico_schema_url() : $url;
+});
+add_filter('wpseo_opengraph_url', function ($url) {
+	return hantico_schema_enabled() ? hantico_schema_url() : $url;
+});
+
+function hantico_schema_has_type($node, $types) {
+	return (bool) array_intersect((array) ($node['@type'] ?? []), (array) $types);
+}
+
+function hantico_schema_graph($graph) {
+	if (!hantico_schema_enabled()) {
+		return $graph;
+	}
+	$url = hantico_schema_url();
+	$post_id = get_queried_object_id();
+	$is_blog = hantico_schema_is_blog();
+	$page_index = null;
+	// Обновляем также связанные ID изображений, крошек и действий Yoast.
+	foreach ($graph as $node) {
+		if (hantico_schema_has_type($node, ['WebPage', 'CollectionPage', 'ItemPage']) && !empty($node['url'])) {
+			$old_url = $node['url'];
+			array_walk_recursive($graph, function (&$value) use ($old_url, $url) {
+				if (is_string($value) && ($value === $old_url || strpos($value, $old_url . '#') === 0)) {
+					$value = $url . substr($value, strlen($old_url));
+				}
+			});
+			break;
+		}
+	}
+	$website_id = home_url('/#website');
+	$organization_id = home_url('/#organization');
+	$organization_found = false;
+	foreach ($graph as $index => $node) {
+		if (hantico_schema_has_type($node, ['WebPage', 'CollectionPage', 'ItemPage'])) {
+			$page_index = $index;
+		}
+		if (hantico_schema_has_type($node, 'WebSite')) {
+			$website_id = $node['@id'];
+		}
+		if (hantico_schema_has_type($node, 'Organization')) {
+			$organization_id = $node['@id'];
+			$organization_found = true;
+		}
+	}
+	if (!$organization_found) {
+		$graph[] = [
+			'@type' => 'Organization', '@id' => $organization_id,
+			'name' => 'Hantico', 'url' => home_url('/'),
+			'logo' => ['@type' => 'ImageObject', 'url' => get_theme_file_uri('assets/img/icons/logo.svg')],
+		];
+	}
+	$website_found = false;
+	foreach ($graph as &$node) {
+		if (hantico_schema_has_type($node, 'WebSite')) {
+			$node['publisher'] = ['@id' => $organization_id];
+			$website_found = true;
+		}
+	}
+	unset($node);
+	if (!$website_found) {
+		$graph[] = ['@type' => 'WebSite', '@id' => $website_id, 'url' => home_url('/'),
+			'name' => get_bloginfo('name'), 'publisher' => ['@id' => $organization_id]];
+	}
+	if ($page_index === null) {
+		$graph[] = ['@type' => 'WebPage', '@id' => $url];
+		$page_index = array_key_last($graph);
+	}
+	$page = &$graph[$page_index];
+	$page['url'] = $url;
+	$page['isPartOf'] = ['@id' => $website_id];
+	$page['inLanguage'] = get_bloginfo('language');
+	$page['breadcrumb'] = ['@id' => $url . '#breadcrumb'];
+	$description = $page['description'] ?? '';
+	if ($is_blog) {
+		$section = hantico_blog_section();
+		$page['@type'] = 'CollectionPage';
+		$page['name'] = hantico_schema_text($section ? hantico_schema_section_name($section) : (get_field('blog_title', $post_id) ?: get_the_title($post_id)));
+		$term = $section ? get_term_by('slug', $section, 'article_chapter') : false;
+		$description = $term && !is_wp_error($term) && $term->description
+			? $term->description : ($description ?: get_field('blog_descr', $post_id));
+		// Два списка соответствуют двум реальным блокам, без повторных запросов
+		// и без включения статей из следующих AJAX-порций.
+		$page['mainEntity'] = [];
+		foreach ([true, false] as $featured) {
+			$list_id = $url . ($featured ? '#featured-articles' : '#articles');
+			$items = [];
+			foreach (hantico_blog_query($featured)->posts as $post) {
+				$items[] = ['@type' => 'ListItem', 'position' => count($items) + 1,
+					'url' => get_permalink($post), 'name' => hantico_schema_text(get_the_title($post))];
+			}
+			$graph[] = ['@type' => 'ItemList', '@id' => $list_id,
+				'numberOfItems' => count($items), 'itemListElement' => $items];
+			$page['mainEntity'][] = ['@id' => $list_id];
+		}
+		$crumbs = [['name' => 'Главная', 'item' => home_url('/')], ['name' => $page['name'], 'item' => $url]];
+	} else {
+		$description = $description ?: (get_field('brief_description', $post_id) ?: get_field('article_descr', $post_id));
+		$article = [
+			'@type' => 'BlogPosting', '@id' => $url . '#article', 'url' => $url,
+			'headline' => hantico_schema_text(get_the_title($post_id)),
+			'datePublished' => get_post_time('c', true, $post_id),
+			'dateModified' => get_post_modified_time('c', true, $post_id),
+			'publisher' => ['@id' => $organization_id],
+			'mainEntityOfPage' => ['@id' => $page['@id']],
+			'inLanguage' => get_bloginfo('language'),
+		];
+		$image = get_the_post_thumbnail_url($post_id, 'full');
+		if ($image) {
+			$article['image'] = $image;
+		}
+		$author_id = (int) get_post_field('post_author', $post_id);
+		$author = get_userdata($author_id);
+		if ($author && $author->display_name) {
+			$article['author'] = strcasecmp($author->display_name, 'Hantico') === 0
+				? ['@id' => $organization_id]
+				: ['@type' => 'Person', '@id' => home_url('/#author-' . $author_id), 'name' => $author->display_name];
+		}
+		if ($description) {
+			$article['description'] = hantico_schema_text($description);
+		}
+		$article_index = null;
+		foreach ($graph as $index => $node) {
+			if (hantico_schema_has_type($node, ['Article', 'BlogPosting', 'NewsArticle'])) {
+				$article_index = $index;
+				$article['@id'] = $node['@id'];
+				break;
+			}
+		}
+		if ($article_index === null) {
+			$graph[] = $article;
+		} else {
+			$graph[$article_index] = array_merge($graph[$article_index], $article);
+		}
+		$page['mainEntity'] = ['@id' => $article['@id']];
+		$base = hantico_article_url_base($post_id);
+		$section = $base === 'blog' ? '' : substr($base, 5);
+		$blog_page = get_page_by_path('blog');
+		$crumbs = [
+			['name' => 'Главная', 'item' => home_url('/')],
+			['name' => $section ? hantico_schema_section_name($section) : ($blog_page ? get_the_title($blog_page) : 'Блог'),
+				'item' => home_url(user_trailingslashit('/' . $base))],
+			['name' => $article['headline'], 'item' => $url],
+		];
+	}
+	if ($description) {
+		$page['description'] = hantico_schema_text($description);
+	}
+	unset($page);
+	$breadcrumb = ['@type' => 'BreadcrumbList', '@id' => $url . '#breadcrumb', 'itemListElement' => []];
+	foreach ($crumbs as $crumb) {
+		$breadcrumb['itemListElement'][] = array_merge(['@type' => 'ListItem', 'position' => count($breadcrumb['itemListElement']) + 1], $crumb);
+	}
+	$breadcrumb_index = null;
+	foreach ($graph as $index => $node) {
+		if (hantico_schema_has_type($node, 'BreadcrumbList')) {
+			$breadcrumb_index = $index;
+			break;
+		}
+	}
+	if ($breadcrumb_index === null) {
+		$graph[] = $breadcrumb;
+	} else {
+		$graph[$breadcrumb_index] = $breadcrumb;
+	}
+	return $graph;
+}
+
+// Yoast выводит граф в wp_head и безопасно кодирует JSON самостоятельно.
+add_filter('wpseo_schema_graph', 'hantico_schema_graph', 20);
+
+// Резервный вывод, если Yoast деактивирован. При активном плагине второй
+// script не создаётся, даже если его разметка отключена настройкой.
+add_action('wp_head', function () {
+	if (defined('WPSEO_VERSION') || !hantico_schema_enabled()) {
+		return;
+	}
+	$json = wp_json_encode(['@context' => 'https://schema.org', '@graph' => hantico_schema_graph([])],
+		JSON_HEX_TAG | JSON_HEX_AMP | JSON_HEX_APOS | JSON_HEX_QUOT | JSON_UNESCAPED_UNICODE);
+	if ($json) {
+		echo '<script type="application/ld+json">' . $json . '</script>' . "\n";
+	}
+}, 30);
diff --git a/wp-content/themes/hantico/templates/template-blog.php b/wp-content/themes/hantico/templates/template-blog.php
index 0969559..6c88270 100644
--- a/wp-content/themes/hantico/templates/template-blog.php
+++ b/wp-content/themes/hantico/templates/template-blog.php
@@ -20,14 +20,7 @@ Template Name: Блог
 			];
 			$blog_title = get_field('blog_title');
 			$blog_descr = get_field('blog_descr');
-			$blog_args = [
-				'post_type'      => 'article',
-				'posts_per_page' => 6,
-				'orderby'        => 'date',
-				'order'          => 'DESC'
-			];
-			$blog_args['tax_query'] = hantico_blog_tax_query($current_section);
-			$blog_query = new WP_Query($blog_args);
+			$blog_query = hantico_blog_query(true);
 			if ($blog_query->have_posts()) :
 		?>
 			<section class="blog">
@@ -110,14 +103,7 @@ Template Name: Блог
 				'taxonomy'   => 'article_category',
 				'hide_empty' => true,
 			]);
-			$blog_args = [
-				'post_type'      => 'article',
-				'posts_per_page' => 12,
-				'orderby'        => 'date',
-				'order'          => 'DESC'
-			];
-			$blog_args['tax_query'] = hantico_blog_tax_query($current_section, $current_category);
-			$blog_query = new WP_Query($blog_args);
+			$blog_query = hantico_blog_query();
 		?>
 			<section class="articles articles--page">
 				<div class="container">