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<? |
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|
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/** |
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* Добавление событий контрибуции для FP Pixel |
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* только на боевом сайте АЕ |
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*/ |
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if ($site_env->site_mode == 'production' && $site_env->site_region == 'ae') { |
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|
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// Проверка на тестовый режим для метрик |
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// TO_DO: дуюлирует логику is_gp_test_mode в wp-content/themes/cosmopet/global-functions/multisite-functions.php |
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function is_gp_test_mode() |
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{ |
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if (isset($_GET['gp-test']) && $_GET['gp-test'] == '1') { |
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return true; |
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} |
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if (is_user_logged_in() && current_user_can('administrator')) { |
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return true; |
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} |
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return false; |
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} |
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|
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add_action('wp_footer', 'add_facebook_pixel_events'); |
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function add_facebook_pixel_events() |
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{ |
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if (is_gp_test_mode()) |
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return; |
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global $product; |
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|
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// 1. ViewContent |
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if (is_product() && $product && $product->get_price() > 0) { |
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?> |
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<script> |
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document.addEventListener('DOMContentLoaded', function() { |
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fbq('track', 'ViewContent', { |
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content_ids: ['<?php echo $product->get_id(); ?>'],
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content_type: 'product', |
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value: <?php echo $product->get_price(); ?>,
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currency: '<?php echo get_woocommerce_currency(); ?>'
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}); |
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}); |
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</script> |
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<?php |
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} |
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|
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// 2. InitiateCheckout |
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if (is_checkout() && !is_wc_endpoint_url('order-received') && WC()->cart && WC()->cart->get_cart_contents_count() > 0) { |
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?> |
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<script> |
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document.addEventListener('DOMContentLoaded', function() { |
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fbq('track', 'InitiateCheckout'); |
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}); |
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</script> |
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<?php |
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} |
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|
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// 3. AddToCart |
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if (is_product() || is_shop() || is_cart()) { |
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?> |
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<script> |
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document.addEventListener('DOMContentLoaded', function() { |
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jQuery(function($) { |
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$(document.body).on('added_to_cart', function(event, fragments, cart_hash, $button) { |
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var productId = $button.data('product_id') || ''; |
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var quantity = $button.data('quantity') || 1; |
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var productName = $button.data('product_sku') || |
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$button.closest('.product').find('.woocommerce-loop-product__title').text().trim() || 'Unknown'; |
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var priceElement = $button.closest('.product').find('.price .amount').text().replace(/[^0-9.]/g, '') || '0.00'; |
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var currency = '<?php echo get_woocommerce_currency(); ?>';
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fbq('track', 'AddToCart', { |
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content_ids: [productId], |
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content_type: 'product', |
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value: parseFloat(priceElement) * quantity, |
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currency: currency |
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}); |
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|
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window.dataLayer = window.dataLayer || []; |
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window.dataLayer.push({ |
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'event': 'add_to_cart', |
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'ecommerce': { |
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'currency': currency, |
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'value': parseFloat(priceElement) * quantity, |
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'items': [{ |
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'item_id': productId, |
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'item_name': productName, |
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'price': parseFloat(priceElement), |
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'quantity': quantity |
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}] |
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} |
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}); |
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}); |
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}); |
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}); |
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</script> |
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<?php |
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} |
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|
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// 4. AddPaymentInfo |
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if (is_checkout() && !is_wc_endpoint_url('order-received') && WC()->cart && WC()->cart->get_cart_contents_count() > 0) { |
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$currency = get_woocommerce_currency(); |
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$cart_total = WC()->cart->get_total('edit'); |
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?> |
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<script> |
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document.addEventListener('DOMContentLoaded', function() { |
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fbq('track', 'AddPaymentInfo', { |
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value: <?php echo $cart_total; ?>,
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currency: '<?php echo $currency; ?>'
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}); |
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window.dataLayer = window.dataLayer || []; |
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window.dataLayer.push({ |
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'event': 'add_payment_info', |
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'ecommerce': { |
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'currency': '<?php echo $currency; ?>',
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'value': <?php echo $cart_total; ?> |
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} |
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}); |
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}); |
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</script> |
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<?php |
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} |
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|
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// 5. Purchase |
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if (is_wc_endpoint_url('order-received')) { |
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$order_id = absint(get_query_var('order-received')); |
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if (!$order_id) |
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return; |
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$order = wc_get_order($order_id); |
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if (!$order || ($order->get_status() !== 'processing' && $order->get_status() !== 'completed')) |
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return; |
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$items = []; |
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foreach ($order->get_items() as $item) { |
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$product = $item->get_product(); |
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$items[] = [ |
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'item_id' => $product->get_id(), |
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'item_name' => $product->get_name(), |
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'price' => $product->get_price(), |
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'quantity' => $item->get_quantity() |
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]; |
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} |
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?> |
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<script> |
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document.addEventListener('DOMContentLoaded', function() { |
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fbq('track', 'Purchase', { |
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value: <?php echo $order->get_total(); ?>,
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currency: '<?php echo $order->get_currency(); ?>',
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content_ids: [<?php echo implode(',', array_column($items, 'item_id')); ?>],
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content_type: 'product' |
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}); |
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window.dataLayer = window.dataLayer || []; |
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window.dataLayer.push({ |
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'event': 'purchase', |
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'ecommerce': { |
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'currency': '<?php echo $order->get_currency(); ?>',
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'value': <?php echo $order->get_total(); ?>,
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'items': <?php echo json_encode($items); ?> |
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} |
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}); |
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}); |
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</script> |
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<?php |
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} |
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} |
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add_action('woocommerce_thankyou', 'send_purchase_to_metrika'); |
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function send_purchase_to_metrika($order_id) |
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{ |
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if (is_gp_test_mode()) |
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return; |
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if (!$order_id) |
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return; |
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$order = wc_get_order($order_id); |
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if ($order->get_status() !== 'processing' && $order->get_status() !== 'completed') |
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return; |
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$items = []; |
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foreach ($order->get_items() as $item) { |
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$product = $item->get_product(); |
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$items[] = [ |
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'id' => $product->get_id(), |
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'name' => $product->get_name(), |
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'price' => $product->get_price(), |
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'quantity' => $item->get_quantity() |
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]; |
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} |
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$currency = $order->get_currency(); |
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?> |
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<script> |
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window.dataLayer = window.dataLayer || []; |
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dataLayer.push({ |
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'ecommerce': { |
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'purchase': { |
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'actionField': { |
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'id': '<?php echo $order_id; ?>',
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'revenue': '<?php echo $order->get_total(); ?>',
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'currency': '<?php echo $currency; ?>'
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}, |
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'products': <?php echo json_encode($items); ?> |
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} |
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} |
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}); |
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yaCounter96481053.reachGoal('purchase', { |
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'order_id': '<?php echo $order_id; ?>',
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'order_price': '<?php echo $order->get_total(); ?>',
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'currency': '<?php echo $currency; ?>',
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'items': <?php echo json_encode($items); ?> |
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}); |
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fbq('track', 'Purchase', { |
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value: <?php echo $order->get_total(); ?>,
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currency: '<?php echo $currency; ?>',
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content_ids: [<?php echo implode(',', array_column($items, 'id')); ?>],
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content_type: 'product' |
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}); |
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</script> |
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<?php |
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} |
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} |
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// Функция событий Meta Pixel |
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add_action('wp_head', function () { |
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global $site_env; |
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$show_pixel = false; |
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// Для продакшена |
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if ($site_env->site_mode === 'production' && $site_env->site_region === 'ae') { |
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$show_pixel = true; |
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} |
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// Для тестовых стендов AE |
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if ($site_env->site_mode === 'develope' && $site_env->site_region === 'ae') { |
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$show_pixel = true; |
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} |
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// Дополнительные проверки |
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$skip_tracking = false; |
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// Исключаем админов |
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if (current_user_can('administrator')) { |
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$skip_tracking = true; |
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} |
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// Исключаем gp-test режим |
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if ($site_env->is_gp_test_mode) { |
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$skip_tracking = true; |
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} |
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// Исключаем если есть параметр gp-test=1 в URL |
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if (isset($_GET['gp-test']) && $_GET['gp-test'] == '1') { |
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$skip_tracking = true; |
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} |
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if ($show_pixel && !$skip_tracking) { |
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$context = [ |
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'currency' => get_woocommerce_currency(), |
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]; |
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// Определяем тип страницы и подготавливаем данные |
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if (is_product()) { |
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// Страница товара - ViewContent |
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global $product; |
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if ($product && $product instanceof WC_Product) { |
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$context['pixel_event_type'] = 'ViewContent'; |
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$context['product'] = [ |
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'id' => $product->get_id(), |
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'name' => $product->get_name(), |
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'price' => floatval($product->get_price()), |
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'sku' => $product->get_sku(), |
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'category' => wp_get_post_terms($product->get_id(), 'product_cat', ['fields' => 'names'])[0] ?? '', |
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]; |
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} |
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} elseif (is_checkout() && !is_order_received_page()) { |
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// Страница чекаута - InitiateCheckout |
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$context['pixel_event_type'] = 'InitiateCheckout'; |
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if (WC()->cart && !WC()->cart->is_empty()) { |
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$context['cart_total'] = floatval(WC()->cart->get_total('edit')); |
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$context['cart_items'] = []; |
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$context['content_ids'] = []; |
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foreach (WC()->cart->get_cart() as $cart_item) { |
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$product = $cart_item['data']; |
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if ($product && $product instanceof WC_Product) { |
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$item_data = [ |
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'item_id' => $product->get_id(), |
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'item_name' => $product->get_name(), |
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'price' => floatval($product->get_price()), |
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'quantity' => intval($cart_item['quantity']), |
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'category' => wp_get_post_terms($product->get_id(), 'product_cat', ['fields' => 'names'])[0] ?? '', |
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]; |
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$context['cart_items'][] = $item_data; |
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$context['content_ids'][] = $product->get_id(); |
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} |
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} |
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} |
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} elseif (is_order_received_page()) { |
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// Страница благодарности - Purchase |
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$order_id = get_query_var('order-received'); |
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if ($order_id) { |
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$order = wc_get_order($order_id); |
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if ($order && $order instanceof WC_Order) { |
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$context['pixel_event_type'] = 'Purchase'; |
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$order_items = []; |
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$content_ids = []; |
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foreach ($order->get_items() as $item) { |
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if ($item instanceof WC_Order_Item_Product) { |
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$product = $item->get_product(); |
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if ($product && $product instanceof WC_Product) { |
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$order_items[] = [ |
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'item_id' => $product->get_id(), |
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'item_name' => $product->get_name(), |
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'price' => floatval($item->get_total() / $item->get_quantity()), |
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'quantity' => intval($item->get_quantity()), |
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'category' => wp_get_post_terms($product->get_id(), 'product_cat', ['fields' => 'names'])[0] ?? '', |
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]; |
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$content_ids[] = $product->get_id(); |
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} |
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} |
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} |
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$context['order'] = [ |
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'id' => $order->get_id(), |
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'total' => floatval($order->get_total()), |
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'currency' => $order->get_currency(), |
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'items' => $order_items, |
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'content_ids' => $content_ids, |
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'order_key' => $order->get_order_key(), |
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]; |
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} |
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} |
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} else { |
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// Все остальные страницы - PageView + подготовка для AddToCart |
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$context['pixel_event_type'] = 'PageView'; |
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$context['enable_addtocart'] = true; // Включаем обработчик AddToCart |
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// Дополнительные данные для PageView |
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global $wp_query; |
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$context['page_data'] = [ |
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'page_title' => wp_get_document_title(), |
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'page_url' => home_url(add_query_arg(array(), $wp_query->request)), |
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'page_type' => get_page_type(), |
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]; |
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} |
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// Рендерим шаблон |
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\Timber\Timber::render('templates/head-pixel-functions.twig', $context); |
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} |
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}); |
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function get_page_type() |
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{ |
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if (is_home() || is_front_page()) { |
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return 'home'; |
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} elseif (is_shop()) { |
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return 'shop'; |
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} elseif (is_product_category()) { |
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return 'category'; |
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} elseif (is_product_tag()) { |
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return 'tag'; |
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} elseif (is_search()) { |
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return 'search'; |
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} elseif (is_cart()) { |
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return 'cart'; |
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} elseif (is_account_page()) { |
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return 'account'; |
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} else { |
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return 'other'; |
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} |
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} |
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@ -0,0 +1,18 @@ |
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<? |
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add_filter('wpseo_canonical', '__return_false'); |
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add_filter('wpseo_opengraph_url', '__return_false'); |
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add_filter('wpseo_add_x_default_hreflang', '__return_false'); |
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add_filter('wpseo_disable_adjacent_rel_links', '__return_true'); |
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/* Добавление canonical-ссылок */ |
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add_action('wp_head', function () { |
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if (!is_admin()) { |
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static $canonical_added = false; |
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if ($canonical_added) |
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return; |
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$canonical_added = true; |
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$current_url = strtok(trailingslashit(home_url($_SERVER['REQUEST_URI'])), '?'); |
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echo '<link rel="canonical" href="' . esc_url($current_url) . '" />' . "\n"; |
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} |
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}); |
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